One of the biggest debates in digital marketing is whether to invest in Facebook Ads or Google Ads. The truth? Both are powerful—but they serve different purposes.
When to Use Facebook Ads
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Building brand awareness.
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Engaging with a cold audience.
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Retargeting past visitors.
When to Use Google Ads
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Capturing users with high purchase intent.
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Selling products people already search for.
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Driving immediate leads or sales.
The Winning Combo
The most successful businesses use both platforms together. For example:
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Use Google Ads to capture ready-to-buy customers.
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Use Facebook Ads to nurture relationships and retarget non-converters.
👉 Pro Tip: Don’t think “either/or.” Think “Facebook + Google” for a complete funnel.